2003 Section A
Management 3862            E-commerce




Course Objective

Expectation of Students



E-comm links

 3862 Lab 1 

 3862 Lab 2

My items on eBay

Chapter notes

1    2    3   4   5

6   7   8   9   10

11   12   13

James D. Clark
Class Time:  Tue. 12:15 -13:30 
E-mail: clark@uleth.ca

Location: PE254
Phone: 329-2157 

Office Hours:  M-W  12:00-1:00 pm

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Text Book

Book cover image for Electronic Commerce, Fourth Edition        Electronic Commerce, Fourth Edition
Gary Schneider
ISBN: 0-619-15955-3 2003


Electronic commerce technologies provide new strategic opportunities that must be considered by any business that wants to have a global presence. The convergence of computing and communications technologies impacts such organizational processes as new product development, resource acquisition, order fulfillment and customer service. This course (1) provides an understanding of the evolving Internet technologies and (2) explores the business implications of these developments. The focus is on the fit between technology and strategy.

This course provides tools, skills, and an understanding of technology, business concepts and issues that surround the emergence of electronic commerce on the Internet. The emphasis of the course is on that part of the Internet known as the World Wide Web (WWW) where such tools as IE are used. In addition to acquiring basic skills for navigating the Internet and creating an electronic presence on the WWW, the student will develop an understanding of the current practices and opportunities in electronic publishing, electronic shopping, electronic distribution, and electronic collaboration. We also explore several of the problems surrounding electronic commerce such as security - authentication, privacy - encryption, safeguarding of intellectual property rights, acceptable use policies, and legal liabilities.

The course uses a combination of lectures, classroom demonstrations, self-learning, case studies, computer lab sessions, and project work. A basic computer literacy is expected. A willingness to experiment with and explore this emerging technology is necessary.

 Upon completing this course the students should:

 1.  Have a general understanding of the Internet and related technologies

 2.  Be able to store and retrieve files on the Internet 

 3.  Have built Web pages using HTML & Front Page at least at the basic level 

 4.  Understanding of policy issues related to privacy, content selection, intellectual property rights, and establishing identity that are germane to electronic commerce.

 5.  Capability to analyze the impact that electronic commerce is having and will likely have on key sectors of  the economy and assess the strategic implications this analysis holds for an organization. 

 6.   Be able to analyze the organizational fit between strategy and technology 

 7.    Recognize and understand ways of using electronic commerce technologies to improve intra and  inter-organizational processes.

 8.   Be able to specify the development of electronic commerce capabilities in a company 

 9.  Understanding of electronic commerce and the interplay between technology, managerial and policy issues that will shape its future. 


A high level of individual student motivation and initiative will be expected. Students will be expected to use extensive online resources on electronic commerce and be well prepared to discuss issues in class. Individual and group learning projects which require self-guided research, experimentation, and an entrepreneurial attitude are an important component of the course. Finally, since the course is an experiment in using the Web and other online resources for both instruction and communication, I would like to request students to be flexible and cooperative as the course evolves through the semester.


Participation, Class Projects & Quizzes 8%
Three Exams  19 % each  57%
Lab Assignments  35%
Total  100%

Bonus Marks 
1% if you complete a purchasing transaction on Ebay ( or other instructor approved online auction ) complete transaction with feedback

1%  if you complete a selling transaction on Ebay  ( or other instructor approved online auction ) complete transaction with feedback

3%  if you do any of the following: 
sell at least 15 items on
Ebay  during  semester  - complete transaction with feedback or
sell at least $600 on Ebay during  semester -
complete transaction with feedback

10%  if you do any of the following: 
sell more items on
Ebay  during  semester than instructor  - complete transaction with feedback and and sell for more total dollars than you instructor

All sell transactions and feedback must be complete before the the last class.  Only those sales with feedback from
members who have been members longer than 1 month and have at least 5 feedback will count for the bonus marks.
 nevis63 ( 1244star)

"A" range     100-90%   Excellent
"B" range       89.9-80%   Superior
"C" range      79.9 - 70%  Satisfactory
"D" range      69.9-60 %   Poor:
"F" range      59.9 - 0 %    Failing


In order to get the maximum benefit from class and case discussions, it is essential that you thoroughly prepare for each class. Each Class readings needs to be read before attending the class that discusses the chapter.  These can be found on the class schedule. This involves reading and analyzing the assigned reading and/or case, and thinking about important issues. Having prepared in advance, get involved in the classroom discussion. This will help develop your verbal communication skills, so important to a potential manager's career success. I will draw names randomly, and call on students during class. The quality of your comments in class and Webct discussions are more important than their frequency (approx. weight 60/40). I am looking for comments that demonstrate you have thought about the assigned material and have prepared some insightful points that will contribute to everyone's learning experience in class.

THREE  EXAMINATIONS: These are on the class schedule -- there are no make-up dates. The final will take place during the final class period.  Do not ask to change this!!

CLASS PROJECTS: Late Class Projects will not be accepted.  Due dates are located on the class schedule

Class project  #1

 Term Project

Class Schedule Spring 2003



Sept 9

Introduction to Course


Sept 16

 Chapter 1
Introduction to e-commerce

Class Project  #1 is due before Next Class

Sept 23

Chapter 2
Infrastructure for e-commerce

Sept 30

Chapter 6
Web Auctions, Virtual Communities, and Web Portals

  My items on eBay

Ebay Case 
(be prepared to answer )

 Questions to consider:

Oct 7

Chapter 4
Marketing on the Web


Oct 14

First Midterm
Chapters 1, 2, 4, 6


Oct 21

Chapter 3
Selling on the Web: Revenue Models and Building a Web Presence

Priceline.com  Case 

(be prepared to answer  Questions to consider:)



Oct 28

Chapter 5
  Business-to-Business Strategies: From Electronic Interchange to Electronic Commerce

Chapter 7
  The Environment of Electronic Commerce: International, Legal, Ethics, and Tax Issues




Nov 4

Second Midterm 
Chapters 3, 5,7,

Second Midterm

Nov 11

Holiday Holiday

Nov 18

Chapter 10
  Security Threats to Electronic Commerce

Chapter 11
 Implementing Electronic Commerce Security


Nov 25

Chapter 12 
Payment Systems for Electronic Commerce

Paypal Case 
(be prepared to answer )

 Questions to consider:

Dec 2

Third Midterm
Chapters 10, 11, 12
 Third Midterm


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University of Lethbridge                 Faculty of Management